AvatarLabs Launches unprecedented mobile “Poo Log” App For iPhone and Android, Based on Best Seller, “What’s Your Poo Telling You?”

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Encino, Ca, Aug 10, 2009 –With barely enough time to “flush away” the afterglow of the national success of runpee (http://www.runpee.com/), which advises moviegoers when to “make a potty break” during the boring moments within a feature film, AvatarLabs has launched the “Poo Log,” an unprecedented, gastrointestinal tracker for mobile users everywhere, combining a timer with a helpful log that allows anyone to find out what’s going on “down there” with any user.

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Based on the best-selling book “What’s Your Poo Telling You?” by Josh Richman and Anish Sheth, M.D., AvatarLabs’ “Poo Log” is the top choice app for discerning “Poo-ers” everywhere. The application also offers a fun quiz of fascinating “Poo” facts. A version of the new app for Google Android was also created, and is available now in the Android Marketplace.

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“We’ve had great success creating apps promoting many of Hollywood’s biggest blockbuster movies for the iTunes App Store,” said Rex Cook, founder and Executive Creative Director of AvatarLabs. “But the Android Market is new to us, and we’re excited to be developing our first application using Android. We like to be on the cutting edge. Last year it was iPhone. This year it’s still iPhone. Next year, Android, RIM, Palm and Nokia all stand a good shot at becoming relevant.”

Based on the best selling book “What’s Your Poo Telling You?” the “Poo Log” application handles a low-brow, but important, subject with a high-brow approach. It’s handy, helpful, funny and fun.

Features from the book include:

  • Medically accurate
  • Universal Appeal (everyone poops, after all)
  • Poo Timer
  • Poo Log
  • Graph Your Poos
  • Poo Pastimes – A quiz about fascinating poo facts

Reviews of the “Poo Log” app:

“A Great gift for every poop lover!” – Sandy, Amazon reviews

“The Poo Log gives you a giggle while you dribble!” – Larissa, Amazon Reviews

“Hi-Larious!” – A. Miller, Amazon Reviews

Check out Poo Log on iTunes for $1.99.

ABOUT THE AUTHORS OF “WHAT’S YOUR POO TELLING YOU?”:

Josh Richman met his coauthor while they were undergraduates at Brown University, and their shared fascination with the inner workings of the human body, along with their mutual appreciation of fart jokes, brought them together to write this book.

Anish Sheth, M.D., holds a medical degree from Brown University, and is a gastroenterologist and Assistant Professor of Medicine at Yale University School of Medicine. After an eight-month hiatus from daily diaper changes, Anish is once again dealing with the all-too-frequent “Poo-Nami.”

ABOUT AVATARLABS’ “POO LOG:”

Finally! What every iPhone, iPod touch and Android Phone has been waiting for—the “Poo Log,” a digital timer and journal for recording and studying the wondrous uniqueness of each bowel movement. With a clever mix of bathroom humor and legitimate medical information, the “Poo Log” allows the user to track his/her digestive workings and graph their “poo” – all with one hand. With handy references, trivia, and interesting nuggets throughout, this digital “Poo Log” makes every trip to the bathroom an “E-Loo-Cidating” experience. Who knew one could learn so much from their own “poo?”

Founded in 2001 by Executive Creative Director Rex Cook, AvatarLabs is one of Hollywood’s most successful online marketing, mobile and gaming agencies. The company is the recipient of two 2009 “Key Art Award” finalist nominations, the winner of two 2008 “Digital Movie Advertising Creative Showcase Awards,” a 2008 “OMMA” Award, and four 2008 “W-3 Awards.”

AvatarLabs was involved in the online marketing campaigns behind such major hit films as “Harry Potter and the Half Blood Prince,” “Star Trek,” “The Hangover,” “Terminator Salvation,” “The Dark Knight,” “Wall-E,” “Slumdog Millionaire” and many more. The company also has several new iPhone apps in development. For more info, please visit www.avatarlabs.com, or call (818) 784-2200.

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