I-play Launches Hip Hop All Star for iPhone™ and iPod® Touch Featuring New Exclusive Tracks From Every Generation of Hip Hop

30 Sep

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Multiplayer DJ Battles, Breakthrough Real-Time Scratching Technology and an Integrated Facebook Connect Feature Usher In I-play’s First Micro-transaction Enabled Music Game, Now Available in the Apple® App Store

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NEW YORK & LONDON—September 29th, 2009—I-play, Oberon Media’s publishing division and the world’s leading multi-platform casual games publisher, today launched Hip Hop All Star for iPhone™ and iPod® touch.  Featuring an original playlist with some of the biggest names in hip hop including Busta Rhymes and Kid Cudi, Hip Hop All Star introduces an all-new way for fans and hip hop enthusiasts to experience their favorite tracks.  Turning the iPhone into virtual turntables, players use the touch screen to scratch and spin their way to DJ stardom.  Hip Hop All Star brings the swagger back to music games with a playlist starring hip hop chart-toppers alongside old-school hip hop classics, some of them exclusive to the game.

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Hip Hop All Star puts players behind the wheels of steel and on center stage as they rock the crowds in five different party locations—starting at a house party and spinning their way to a fan-packed arena. When the crowds crave more, players can turn their show into a showdown with WiFi and BlueTooth DJ battle modes.  Aspiring DJs go head-to-head to earn power-ups, show off scratch tricks and unlock in-game accessories.  When a winner emerges, players can earn DJ bragging rights by posting top scores and trash talk directly to Facebook with the integrated Facebook Connect feature.

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Hip Hop All Star is I-play’s first micro-transaction enabled music game.  Players will be able to make in-game purchases on their favorite Hip Hop All Star songs through a direct link to the iTunes® Store.   In addition, once the 10 included songs have been mastered on the turntables, players can keep the party going by purchasing the Hip Hop All Star Track Pack that includes two additional songs for $0.99.  The music never has to stop, as I-play will keep the needle on the record with the release of additional Track Packs.

“If you are a hip hop music fan, this game is for you,” said Don Ryan, chief operating officer of Oberon Media.  “As the first and only all hip hop DJ game, we wanted to make sure players are continuously engaged with the music and that the game was true to real DJing techniques and principles. The micro-transactions keep the game fresh by offering players an entirely new experience with each purchase.

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The Hip Hop All Star set list features tracks from Busta Rhymes, DJ Green Lantern, Slim Thug, Unk, Mya and Ray J, with exclusive music from Kid Cudi, DJ KO, Greg Nice, DJ Jason Nevins, Scarchild, Eddie Jaymez, and DJ Serafin.  Kool G Rap, one of the most influential and skilled MCs of all time, joins them with an exclusive track. 

“It’s mind blowing to see how hip hop has evolved from the beginning,” said Kool G Rap.  “When I began in this business, I never could have imagined turntables like this.  But it goes to show that great minds will continue to revolutionize hip hop and the DJ experience—that’s why hip hop will be around forever.”

Hip Hop All Star is now available through select mobile carriers, and in the Apple® App Store for a special, two-week price of $2.99 / £1.79.

Become a fan of Hip Hop All Star on Facebook.

Follow us on Twitter here: www.twitter.com/IplayGaming

About I-play

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I-play, the publishing division of Oberon Media, Inc., is the world’s leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens — online, mobile, and interactive television — I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play’s PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play’s mobile division has delivered some of the biggest selling franchises in the mobile space, including the world’s #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play’s interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede™. Missile Command®, Asteroids™, Monopoly®, Scrabble®, Boggle®, and Yahtzee™. I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.

About Oberon Media

Oberon Media, the world’s leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. Oberon game solutions have been adopted by the world’s leading digital and media companies, such as Microsoft, Verizon, Yahoo!, Electronic Arts, MySpace, Orange France and NHN. The Game Center combines casual game content, merchandising and features to fulfill our partners’ specific needs. Oberon Media’s game publishing division, I-play, works with the industry’s best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

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