I-play Launches Bubble Town 2 for iPhone™ and iPod® Touch – The Multi-Platform Fan Favorite That Has Been Played More Than 120 Million Times Launches a New Bubble-Popping Adventure

28 Oct

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NEW YORK & LONDON—October 27, 2009—I-play, Oberon Media’s publishing division and the world’s leading multi-platform casual games publisher, today launched Bubble Town 2 for iPhone™ and iPod® touch.  Based on the wildly successful online arcade game that has captivated millions of players through Facebook, MySpace, PC download and mobile, the highly-anticipated Bubble Town sequel for iPhone is now available in the Apple® App Store.

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In Bubble Town 2, players travel through land, sea and space in 45 bubble-filled levels. Each dynamic environment has its own unique characteristics and borb-busting challenges as players carefully aim, lob and shoot colorful borbs to pop three or more of the same kind. Adding a new dimension of gameplay to the franchise, Bubble Town 2 offers the brand-new lob shot, where players toss borbs into place with a flick of the wrist using the iPhone’s accelerometer. In addition, Bubble Town 2 introduces a brand-new Invasion Mode, and 12 varied power-ups that bring all-new hijinx to this beloved franchise.  The game’s integrated Facebook Connect feature allows players to share their bubble-popping successes by posting high scores on Facebook and sharing with friends and family.

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Bubble Town is one of the most successful franchises in online gaming history, Although the gameplay is simple, we want to ensure that each new version takes advantage of the available technology in order to deliver fans the most compelling experience possible,” said Don Ryan, chief operating officer at Oberon Media.  “By maximizing the capabilities of the iPhone, Bubble Town 2 converges gaming and social media while offering new wrinkles that will appeal to new and current fans.”

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In August, I-play launched Bubble Town: Party Planet™ on Facebook, marking the company’s entry into the world of micro-transactions (MTX).  The application introduced an all-new MTX virtual economy called BubbleBucks that allows players to make in-game purchases on items including power ups, extra level packs, gifting and other activities such as the ability to pick up play after a level defeat.

Bubble Town 2 is now available in the Apple® App Store for $2.99 / £1.79 : – Check out the game now on iTunes!

Bubble Town 2 is rolling out to mobile carriers this holiday season.

Check out the Bubble Town 2 trailer below:

Key selling points:

  • Sequel to the hugely successful Bubble Town game
  • Massive success online (Facebook application gathers more than 300,000 active players every month), on mobile, and on iPhone!
  • 3 dimensional game play with the new “Lob Shot”
  • Brand new Invasion mode for frantic game play!

Main Game Features:

  • 45 ultra addictive levels (32 levels in the previous version)
  • Each environment affects the game play: i.e. in the ocean the         water will create whirlpool and deflections
  • 12 varied power ups help you in your progression
  • 3 different “dynamic” environments
  • Facebook Connect
  • iPod music library

To get updates about I-play Games, become a fan on Facebook (www.facebook.com/IplayGaming) and follow us on Twitter (www.twitter.com/IplayGaming).

About I-play

I-play, the publishing division of Oberon Media, Inc., is the world’s leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens — online, mobile, and interactive television — I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play’s PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play’s mobile division has delivered some of the biggest selling franchises in the mobile space, including the world’s #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play’s interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede™. Missile Command®, Asteroids™, Monopoly®, Scrabble®, Boggle®, and Yahtzee™. I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.

About Oberon Media

Oberon Media, the world’s leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. Oberon game solutions have been adopted by the world’s leading digital and media companies, such as Microsoft, Verizon, Yahoo!, Electronic Arts, MySpace, Orange France and NHN. The Game Center combines casual game content, merchandising and features to fulfill our partners’ specific needs. Oberon Media’s game publishing division, I-play, works with the industry’s best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

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