Project 72 – The fastest iPhone game ever built?

26 Jan


On January 5th, 4 boys in Venice Beach setup a Web-site where they intended to document and stream live video of the process of building a successful iPhone game in only 72 hours, from scratch.

72 hours later, their game was finished. Today, on January 25, 2010, the game was finally approved and released on the iTunes App Store.


“It has been the most fun iPhone project so far and we encourage all indie developers to take this rapid development approach. It makes everything really exciting and forces you to stick to schedule. Just remember to try and set realistic deadlines.” says Rasmus Hansson of Dogtown Studios



What started as a personal challenge for the boys in their office-garage in Venice Beach is now growing into a popular trend, where iPhone developers all over are racing against time to create the best game possible within the shortest amount of time. Super Ramen Brothers and Uranus Attack are two examples.

What were the toughest challenges you were facing during Project 72?

“Because we have previously developed 4 games for the iPhone, our processes are streamlined and we use many helpful tools.  The most challenging task for us was to plan and how to actually make something really fun within the limited amount of time and resources we’ve had. There were no time slots open for execution failure so we’ve had to get everything right the first time.”

At the end of their challenge, the number of followers on their Web-site had grown to over 5000 people, interesting in the progress and results.

What type of work did you perform over the 72 hours?

“We worked day and night to finish everything from the game concept, code, graphic design, music, sound effects, testing and bug fixing so we could have the game ready on the deadline, Friday January 8 at 10.00PM PST.” says Mikael Tyrsen of Dogtown Studios

Now that the game is released, what are the next steps?

“To celebrate the launch of Project 72, we are announcing a high-score contest where 10 players can win up to $1,000 plus a custom made Project 72 T-Shirt. Check our Facebook Fan page at

this afternoon for details.” Says Carl Morck of Dogtown Studios

What is the game all about? Get it now at the App Store for only 99 cents.


Game Trailer :




“It’s beautiful looking, and a damn impressive…”

“Project 72 Races Against Time!”

About Dogtown Studios

Dogtown Studios is an independent game studio in the heart of Venice Beach, California. Established in 2010, Dogtown Studios focus is to produce and publish unique video games for multiple platforms.

About the Developers


Rasmus Hansson aka s1ckdog, born in Stockholm Sweden 1975, and moved to Los Angeles in 1999 to make som .com money 🙂 But then it crashed :(. Together with his business partner Mikael Tyrsen, they started an advertising agency, Moyo Studios in 2007 where they have a strong focus on building web and mobile apps for their clients. They also enjoy their own projects like this one as much as they can. Rasmus loves electronic music, music production, djing, snowboarding and all types of beach activities. Rasmus currently lives in Venice Beach, CA, and works out of his garage.


Mikael Tyrsen aka kickR, born in Stockholm Sweden 1983, and moved to Los Angeles in 2006 to design movie posters. In 2007 he joined forces with Rasmus Hansson to start this great company that later on would be called Moyo Studios. Besides work Mikael doing some music production for fun, brainstorm and hang out with family and friends. Mikael is a nerd that loves new inventions and is always updated with the latest equipment. Mikael currently lives in Venice Beach, CA.

Calle Mörck aka Torpedo, born in Gothenburg Sweden 1972, moved to the US in 1996 and has been a Venice Beach local since 1998. He first came to complete of his studies in Finance and Marketing but then got stuck in the land of great waves and sunshine. Calle joined forces with Rasmus and Mikael last year and together they started Dogtown Studios, a game division to Moyo Studios.

Project 72 will be the 4th game released by the Studios.
Calle is an avid surfer, he plays hockey and loves snowboarding. Video games has always been a big part in his life and for the first time ever he really loves what he is doing for a living.


Ivan Isaev aka IvanDev, was assembled from spare parts of computers in the heart of Siberia – Tobolsk 1987. After a few years of development for mobile platforms and PC, he switched to Mac and joined forces with Rasmus, Mikael and Calle last year and together they started Dogtown Studios.

One Response to “Project 72 – The fastest iPhone game ever built?”


  1. Sweet Fun and Serious Iphone Apps Reviews - February 17, 2010

    […] news popup doesn’t reappear after you close it (unless you restart the game) Check out the press release of Project 72 if you haven’t heard of the game. Categories: iPhone Game […]

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